As Head Producer for Puffcon 2025's Exclusive Creator Lounge, I built two immersive brand experiences from the ground up. The first was a returning Buc-ee's-inspired lounge featuring snacks, custom merch, prizes, and a chill hangout space, while the second was an all-new Hash Pro Shop modeled after Bass Pro Shop, complete with a crafting station and "outdoor world" experience. I managed all aspects of production including buildout, on-site event management, and complete tear down/load out.