I managed Embarc Dispensary's partnerships and comprehensive influencer content strategy, elevating their brand presence across California's competitive cannabis market. My strategic approach successfully amplified their reach through carefully curated collaborations and engaging social media campaigns that authentically represented the brand's premium positioning.

I specialized in creating viral-worthy, "Instagram-able" moments at major events, designing immersive brand experiences that generated significant social media buzz. Key activations included developing a giant retail bag photo opportunity that became a signature element across multiple high-profile events and festivals such as The California State Fair, Dead & Company at Golden Gate Park, and Outside Lands festival.